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Amazon’s Elements brand adds vitamins, supplements – Retail Dive

Amazon has long had private label goods, including Pinzon linens, Elements baby wipes, and its AmazonBasics line of tech accessories, and it recently launched several private-label apparel and accessories brands. Amazon’s new in-house brands include a line of food basics like “Happy Belly” nuts, trail mix, tea and cooking oil, “Wickedly Prime” snack foods — and now supplements.

Amazon’s Elements brand adds vitamins, supplements – Retail Dive

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